THE RISE OF SOFT SAVING CULTURE IN GEN Z

The Rise of Soft Saving Culture in Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success complied with a familiar pattern: earn steadily, save aggressively, get a home, and prepare for retirement. However Gen Z is approaching cash with a fresh perspective. Rather than concentrating entirely on long-lasting build-up, this generation is focusing on balan

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